I had the chance to catch up with Guilherme Santana at Consensus 2023 in Austin. Guilherme is an engineer, biotech entrepreneur, crypto OG and the founder of Preservaland, which is a project that uses NFTs to incentivize landowners to protect their holdings from deforestation.
We talk about how the Preservaland team identifies land in Brazil that is considered “preservable” and then pay the landowner to convert the land to a special legal status preventing it from being deforested or developed.
The parcel of land is then represented by an NFT, as well as relevant metadata, which can be purchased by publicly-traded companies looking to keep carbon credits or biodiversity credits on their balance sheet.
In addition, we discuss:
pain points inherent in carbon credit issuance and accounting, and how blockchain can help address these problems
why high quality and verifiable carbon assets are difficult to come by
how a publicly-traded bank in Brazil now holds a Preservaland NFT on its balance sheet
why US companies will need to look to solutions such as Preservaland when the SEC rules requiring carbon impact reporting go live in 2024
how Preservaland created a compliance platform to verify the land and quantify environmental impact pursuant to Brazilian law
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