In this insightful episode, Aaron discusses the transformation of foodservice in senior living with marketing expert Jim Zimmerman. Jim highlights the shift in senior living dining expectations, driven by baby boomers' diverse culinary experiences. They deep dive into the importance of branding in creating distinctive and appealing dining options that resonate with residents and their families. The conversation also covers competitive analysis, the impact of hospitality on community choice, and the future of senior living foodservice, emphasizing the need for differentiation and a strong brand identity.
They also discuss The Bullpen, a collective of industry specialists aiming to enhance senior living communities. Be sure to bookmark this episode for all things food, hospitality, and brand awareness!
Tips from Trestle is sponsored by:
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