In this episode of Tips from Trestle, Dani Merlino shares her journey and expertise in sales training, occupancy building, culture renovation, and financial profitability. Dani's passion for senior living began in her youth, and she has since held various roles, including CNA, life enrichment coordinator, and executive director, before becoming the Chief Operating Officer for Grow Your Occupancy.
Dani discusses the importance of developing marketing plans in a collaborative and holistic way, emphasizing the need for a SWOT analysis and competitive analysis to inform these plans. She highlights the value of understanding one's strengths, competitors' weaknesses, and the importance of resident feedback in crafting effective marketing strategies.
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