"It was a bright cold day in April, and the clocks were striking thirteen." - George Orwell, 1984
Stories are how we share our knowledge, history, and how we teach future generations about the times we lived in. They are also how we can connect with our prospective audience - intellectually, emotionally, and even spiritually. Storytelling is how we can harness the power of imagination to inspire and motivate.
In this episode of TFT, Aaron visits with Cheryl Slavinsky. Cheryl shares insights on how to leverage provocative storytelling to engage, connect, and inspire your audience. We discuss how to avoid common mistakes and ensure authenticity in your stories while also embracing the power of storytelling to build relationships, create support systems, and foster a strong company culture.
Cheryl Slavinsky is an engaging brand storyteller and passionate advocate with a lifetime of experience helping organizations tell their success stories. She’s an award-winning writer and editor with a demonstrated history of working in the aging services industry. She previously served as Editor of Senior Living News and Senior Public Relations Strategist for Varsity, a senior living-focused marketing firm. Currently Cheryl serves as the Member Storyteller for the Senior Dining Association. The SDA is the only dedicated association providing resources, education and networking opportunities for dining & hospitality in the senior living industry. She writes the weekly digital newsletter Senior Dining News and edits the SDA’s magazine, HOSPITALITY & DINING, Enhancing the Senior Living Experience.
Tips From Trestle is a podcast focused on discussion about senior living food & hospitality. Hosted by Trestle Hospitality Concepts Founder & CEO Aaron Fish, he shares his thoughts, musings and discussions about the food & beverage operations, trends and happenings in the senior living industry. To support the podcast, click here: https://anchor.fm/tips-from-trestle/support
Links:
Aaron Fish: www.linkedin.com/in/aaronfish
Trestle Hospitality Concepts: www.trestlehospitalityconcepts.com
Cheryl Slavinsky: https://www.linkedin.com/in/cherylslavinsky
Senior Dining Association: https://seniordining.org
