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Why do Businesses Fail? | Mr. Ajay Singh | #reedmystoryHe started his career as a restauranteur in 2009 by the name Shake Chilly in Palam Vihar, which did not work well and he had to close this within 16 months. Then he worked for 7 months in a Call center and saved some money to start his other venture into the corporate kitchen offering lunch services to corporates. This business also could not survive long as a large portion of the business was on the credit of more than 45-60 days. After closing this business, He joined his cousin as a partner in a restaurant called DD6, which also failed as they took money on loan and were not able to pay off their loan EMI as it was more than income, which lead to another failure, and closure of the business. With all these learnings and failures, he left the idea of starting his own restaurant and started working on setting up restaurants for others. Also, started a job in Hotel in Sales in 2015 and continued till covid. Then again he tried his hands at starting another venture with the name Kissanation where they were delivering vegetables to households, this also could not pick well. Then again he started working as Project Manager with a few wedding planners and worked for 1.5 years. Recently started his new venture with the name as Jiara for Cloud Kitchen.