Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 5
What is the difference between a customer and a consumer? The customer is the one who is purchasing the goods. Consumer is the one who is the end user of any goods or services. Consumers are unable to resell any product or service. Customers need to purchase a product or service in order to use it. What's more to it. Let's find out.
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