Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 1
What is a Need? In marketing, a need is the consumer's desire to get functional utility out of an offering. It's the desire for the offering's specific benefit that helps the consumer get the job done. Let's understand this concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
