Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 8
What is a Marketing Mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion, and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People, and even Politics as vital mix elements.
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