Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 9
What is STP in marketing? STP is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments. In a nutshell, the STP marketing model means you segment your market, target select customer segments with marketing campaigns tailored to their preferences, and adjust your positioning according to their desires and expectations. Let's understand this IMPORTANT CONCEPT in more detail in this episode.
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