Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 3
What is a Place? Place in marketing mix refers to the geographical location in which the company sells its products and provides its services. It is said that location is one of the most important parts of marketing strategy. That is why, a smart consumer will research opportunities that are accessible to them locally, and then proceed to make a payment. Let's understand this marketing concept in more detail in this episode.
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