Season/Course 1: Intro to Marketing
Chapter 5: Extended Marketing Mix
Abstract 1
What are People? People refer to the staff and salespeople who work for your business, including yourself. When you provide excellent customer service, you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals. Let's understand this marketing concept in more detail in this episode.
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