Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 3
What is a Product Concept? A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.Let's understand this marketing concept in more detail in this episode.
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