Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 6
Case Study: Coca-Cola VS Pepsi
Coca-Cola v/s Pepsi is a well-known brand across the globe. How does Coca-Cola v/s Pepsi determine which audience to target and which age group to focus on? Let's take a look at the case study of Coca-Cola v/s Pepsi to understand that.
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