Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 2
What are POP and POD? In simplest terms, Points of Parity (POPS) are qualities that you share with competitive brands deemed to be excellent. Points of Distinction (PODS) are attributes, behaviors, or qualities that make you stand out from your competitive set. In essence, they are the things you and your customers call your own. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
