Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 10
What is the strategic table in PLC? The product development stage occurs before the product's life-cycle begins, consisting of market research leading up to product launch. The decline can be avoided by reinventing elements of the product. It is also recognized that some products never move beyond the introduction phase whilst others move through the life cycle much faster than others. Let's understand this marketing concept in more detail in this episode.
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