Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 1
What is the product life cycle (PLC)? A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline. Let's understand this marketing concept in more detail in this episode.
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