In this episode, Mike is joined by the CEO and co-founder of Genius Juice, Alex Bayer. Alex founded Genius Juice with a mission to make nutrition widespread and available to everyone. Genius Juice is the world's first all organic plant-based smoothie made from whole coconut, simply blending two ingredients: organic coconut water and organic meat to make a delicious and clean smoothie.Throughout this conversation, Alex talks to Mike about his journey to founding Genius Juice, the company’s appearance on Shark Tank, focusing on direct to consumer, raising capital, perishable shipping solutions, and more. Check out Part 2 for a Q & A with Alex!
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