In this episode, Mike is joined by Patrick Higgins, President of Propel Natural Brands. As a retail brokerage, Propel Natural Brands specializes in complete sales management of the Canadian market for natural brands. With their focus on cultivating relationships and leveraging innovative technology, Patrick and his team provide their clients with the infrastructure necessary to compete in the Canadian market. Throughout this episode, Patrick talks about his entrepreneurship journey, choosing brands to work with, leveraging data, what he looks for when investing in companies, giving back to the industry, being in the brokerage business, and more.
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