In this candid conversation, our hosts Pat and Mpumi begin by highlighting how they have hit the ground running, already striving to complete their goals for 2023. The conversation then presents some intriguing questions and discussions.
The first question raised is, “Are we our ancestors wildest dreams”? (referring to the Generation joy campaign). In answering the question, Mpumi touches on how her grandfather almost envies how lucky Mpumi’s generation is to have all the opportunities and success that were not available to his. The two then go on to discuss the rationale behind the wording in it and consider how a differently a message can be taken from place to place.
With the collaboration between Nike and Netflix, our hosts discuss the genius in timing of the collaboration. This is especially in the South African context. Pat mentions that with loadshedding affecting every aspect of our lives, this allows the consumer some freedom in enabling them to exercise while at home with downloaded episodes. Other effects of loadshedding are chewed over, giving perspective on how that one problem has a ripple effect.
Pat concludes the discussion with an interesting question, “How will AI affect the marketing industry and its jobs”? Realising how fast the technology is improving, he explains how people must be better than the machine to not get replaced by it. Mpumi responds by pointing out that humans are built to adapt, so we can adapt to this too. There is way more to unpack in this episode
