Holiday Shopping season looks to be a bright spot for U.S. retailers, significant lift among Hispanic consumers expected.
All signs point to a strong holiday season so far despite the typical pullback in consumer spending in September and October due to a presidential election. Deloitte expects up to a 4% increase in holiday spending from last year pushing total holiday sales to more than $1 trillion in 2016. The consulting firm also anticipates a 17% to 19% increase in e-commerce sales to more than $96 billion compared with last year.
With almost 40% of the U.S. population comprised of Hispanic, African-American, and Asian consumers, we were curious to learn how each group’s holiday shopping habits are similar and different to each other. We’ve done so in our in-depth research series: ThinkNow Retail™ Total Market Holiday Shopping Trends.
Download Our Report Here - http://campaigns.thinknowresearch.com/downloads/thinknowretail-hispanic-holiday-shopping-trends-2016.html
