On the final episode of the how to start a podcast series we'll be discussing the essential aspects of building a community around your podcast.
Choosing the Right Hosting Platform:
There are so many options when choosing a hosting platform. Popular options include Anchor, SoundCloud Rumble, among others. Consider factors such as ease of use, pricing if any, and the features offered when making your decision. Ensure that the platform you choose allows for easy distribution to major platforms like Apple Podcasts, Spotify, and Google Podcasts. Anchor, is my choice as it offers free distribution to major platforms and allows for post-publishing edits.
Availability on Major Platforms:
Your hosting platform is different than where you distribute your show. Prioritize major platforms like Apple Podcasts, Spotify, Amazon Music, and Audible to ensure easy access for your audience. Each platform has its own submission process, so it's essential to follow their guidelines and requirements. Distributing your podcast widely can reach broader audiences, but can be daunting when you're starting out. Start witht the 2 foremost mentions in my list.
Launching Your Podcast:
A well-executed launch plan can help your podcast gain traction and attract listeners. Consider creating a launch strategy that includes promoting your show on social media, networking with other podcasters and being a guest on their shows. Your friends and family can provide an initial boost, but it's crucial not to rely solely on them for ongoing support.
Understanding Your Audience and Their Phases:
Your audience will go through phases as they engage with your podcast. It's your responsibility as the creator to make it easy for them to decide to subscribe and become loyal listeners. Understand why someone would want to follow your show and create content that resonates with their interests and needs. You can make your audience feel seen, help them overcome obstacles, inform and entertain them, or offer unique perspectives on various topics. Tap into what matters to them and provide value consistently.
Networking and Nurturing Your Community:
Building a network is essential for cross-promotion. Join podcasting groups on social media, attend events and conferences, and reach out to other podcasters to build relationships. Networking extends beyond friends and family. Engage with your audience online, respond to feedback, and create a social media presence for your podcast. Encourage comments and feedback to foster a sense of community. Networking to pitch your cause and to build connections around shared interests.
Nurturing Your Audience:
Engaging with your audience and responding to feedback is crucial for nurturing your community. Create a social media plan and manage your social media presence. Create social media videos and graphics that highlight the most shareable aspects of each episode. Manage your social media accounts efficiently by using templates and batching likes with likes. Cater your content to the feedback you receive, and trust yourself to stay true to your vision. Nurture yourself by taking breaks and maintaining a consistent, sustainable schedule.
Social Media and Digital Marketing:
Use platforms such as YouTube and Patreon to compliment your podcast. Start with one platform at a time and ensure you have a good grasp on the basics before branching out. Develop a launch plan and market your show through various channels, including social media, email lists, and websites. Consider managing an email list to inform your subscribers about new updates, summaries, and engage with their feedback. Marketing your show aims to expand your reach, ask questions, and integrate your audience's knowledge into your content.
Thank you for joining me on this journey, and I encourage you to watch the previous episodes if you haven't already. Stay tuned for my next tutorial series, where we'll dive into the world of marketing your podcast. Cheers!
