As data become more prominent in the business space, we pose the question 'Does Data Analysis Stifle Creativity' and are we becoming more or too reliant on data?
This week The JGA 7 podcast is joined by three industry panellists; Firas Khnaisser, Head of Decisioning at Standard Life/The Phoenix Group, Deenie Lee, Co-Founder of The Property Marketing Strategists and Ian Bates, Founder & Creative Partner, Firehaus to discuss and debate creativity within data.
The panel review the role of data as society becomes more reliant on it and consider the impact this is having on people’s creativity, problem solving and ideation. Big questions are posed; does data stifle creativity? Is data a good or bad force in business? Is data analysed at the expense of engagement and creativity in content creation?
The panel share unique and insightful examples that demonstrate points around how questioning can inform an interesting and innovative solution, how the right conditions and components support creativity, how you apply creativity within data to make a leap from one place to another to form a new idea and possibility and how stepping out of the comfort zone and taking risks and improvisation play a very important role in creativity and data.
The discussion also considers what brands and businesses need to focus on when it comes to the use of data, considering the role of value, purpose, storytelling, ethics and more and how anyone can be creative within the right conditions and the power of asking the question “why?” when problem solving.
