Today I’m going to share how you can become the next Elon Musk, well maybe not a Trillionaire but you can have the freedom to come and go as you please.
When you’re an egghead marketing guy you tend to follow certain people that resonate with you. One of those guys is a British fellow by the name of Jon Buchan.
Jon is the creator of Charm Offensive shared some great ideas about becoming so successful that you, hire people to do what you used to do, and you buy a fancy-schmancy new pickup truck to haul loads and loads of cash to your bank.
I want that and I hope that appeals to you even just a tiny bit.
He asks the following question.
How in control are you of your lead generation?
Most people are either passive or active.
Then, there’s a further level of control that comes with building your own audience.
Let me explain what those mean.
Passive - Waiting for the word of mouth gods to deliver leads to you. It’s ok though, because something always comes out of the blue in the nick of time, and that means that’s always going to be the case, right? ;)
Active - Either you’re doing outbound activity, such as cold pitching, creating partnership relationships with complementary service providers, or you’ve set up inbound marketing campaigns to bring leads to you. Whatever route you’ve gone, you’re generating leads reliably. You have systems in place, so you’re not merely praying for the word of mouth gods to gift you with leads.
Audience - You’ve built an engaged following and sell your expertise at scale. You may have a premium subscription offering or sell products standalone, or both. Opportunities and leads come to you. You’re in a position where you can send an offer to your list (or to your group), and your phone beeps with payment notifications.
In today's economy, I guess you don’t need a truck to haul your money to the bank but wouldn’t it be kinda awesome just once to load up hundreds of thousands of dollars in the back of your truck and a few dollars blow off as you drive down the road but you don’t care because in the time it took you to drive that money to the bank you already made more than enough to replace the few dollars that got whipped up in the wind.
What’s harder in business, getting people to sign up for a consultation with, Getting those people to actually show up after scheduling or turning those people into new patients or clients at the consultation?
Well, no matter what you chose, I have something that can help you load your pickup full of cash to head to the bank.
It’s called Clinic Accelerator. It’s designed to take any of the hemming or hawing away when you go for the close after that person comes into your clinic for their consultation.
It’s easy to implement. You don’t have to memorize anything, you don’t have to be a Zig Ziglar motivation type person.
Just go to GetMoreYes.com to grab YOUR FREE training.
I can’t wait for you to put it into practice…and I’ll help you unload your truck full of cash at the bank.
My name is Jay Young. Thanks for listening to the Clinic Accelerator podcast.
