I am hanging out with Integrity Print Business Manager, our Jo Cooper đđź đđ˝
We chatted about - Print - Dead, Or Alive & Kicking?
Jo has a passion for print, but she also loves digital too. The key, Jo believes, is to unlock the benefits of using both mediums.
QUICK TEASERâŚ
When the post arrives, dont we all eagerly rush to the door in anticipation for something unexpected?
Perhaps it could be tickets to that concert, or something important like test results. Admittedly much of this can be sent on line. But REALLY⌠we do love a hard copy, particularly birthday cards right?
And remember letters?
Or maybe you donât, thatâs for old folk like innit? đ¤ˇââď¸ Hereâs a thought for youâŚ
Do you know your own carbon impact of the email you handle per year?
We certainly have a strong emotional connection with the touch, feel and even smell of print. But could receiving actual letters through the post actually be more sustainable too đ¤?
Whatâs easier to read - an electronic communication or a hard copy? How many of print something off to read it it properly - I know I do?
We exploreâŚ
1. Some interesting stats ân facts about the printed word to get us thinking.
2. Is print really dead, or still very much it alive and kicking?
3. Whatâs the hidden carbon impact of electronic communication?
4. What benefits does print bring us for sales, marketing, promotions, business communication etc?
5. How can we engage more with our customers using print?
I donât know, but Jo tells us all about it.
So whatâs not to like?
Come along and listen to the fun.
Leaders Live motto is utilising - I to the power of WE.
Be there or be square!
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