In this episode, Andy speaks to Caitlin Cassady, VP of Marketing at Beyond.
Caitlin explains the business model behind Beyond and shares some of the challenges around marketing multi-product solutions to multiple audiences. (Spoiler: One of the biggest challenges is building a website that allows users from different segments to convert even though the customer journey can look very different for them.)
Diving deeper into effective CTAs, she highlights how offering a free credit rather than a free trial didn’t only help her marketing team increase conversions but also improve adoption and usage.
Last but not least, Caitlin also shares some stories from her past in the martech world and how she realized she was doing a rebrand a few months into the rebrand project. Tune in to find out more!
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Connect with Caitlin on LinkedIn: https://www.linkedin.com/in/caitlincassady/
Find out more about Beyond: https://www.beyondpricing.com/
