In this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast.
Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes.
She also tells us where she learnt to speak 1.5 languages and why her son will soon speak two.
When it comes to some of the challenges she is currently facing as a marketer, she says that she has noticed a trend towards outbound:
“Inbound has dried up, at least a portion of it. Demand gen is really difficult right now, at least the lead gen side of it. Efforts are shifting back to outbound.”
Tune in to find out more (and to hear Andy and Jane rant about attribution towards the end).
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Connect with Jane on LinkedIn: https://www.linkedin.com/in/janeserra/
Visit Justuno's website: https://www.justuno.com/
