Our guest today, David Rowland, is not only part of the EcoOnline marketing team, as he's currently also heading up the company's EMEA & US digital marketing/demand generation activities.
Adding nearly all inbound activities, such as SEO, PPC, social, email and marketing automation to this, EcoOnline's Head of Digital Marketing has to juggle a whole range of responsible tasks, which makes his day-to-day work not always easy, but certainly exciting.
As the leading EHS (environmental, health and safety) SaaS-provider for organisations that are looking to centralise their entire EHS function and empower their entire workforce to promote a positive safety culture, EcoOnline plays an important role in the B2B market.
Being a result-driven, creative and pragmatic B2B marketing all-rounder with over 12 years experience in international online/offline marketing strategy, demand generation, content creation and brand management definitely helps David to fulfill his diverse and exciting role, while not missing out on a sense of humor within the team.
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