"What about if I show you what my ABM program delivers?", is not the only question raised by our guest today, who then goes on to explain the key points of his ABM success strategy. At the same time, he also puts a few ABM truths on the table, some of which will make marketers' pulses race, and demystifies a few "urban legends" in the process.
In our first episode, the CMO ofStrategicABM, Declan Mulkeen, talks to us about the daily challenges of an agency that works together with some of the largest B2B Tech brands globally on their account-based marketing strategies.
So one thing right up front: ABM requires significant orchestration.
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