Today is a special treat as we welcome tech veteran Kathleen Booth and her entrepreneurial spirit. Our guest's best advice: "B2B companies need to leverage that media mindset and combine it with community to create a flywheel for massive audience growth." Tune in to hear more on how your company can grow its customer base!
As Senior Vice President of Marketing of software development company Tradeswell, Kathleen Booth and her team empower company growth by making e-commerce actions more informed, faster, and more profitable. The ultimate goal is to put the power of data science at the fingertips of Tradeswell's customers, empowering their decision-making and giving them unprecedented control.
Fun fact: Booth was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank!
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Further links:
Guest: Kathleen Booth
Company page of Tradeswell
