Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His clients are among others TRUMPF, Freudenberg, PERI, ebay Kleinanzeigen, Jungheinrich Profishop and Munich Airport.
His focus is on the successful implementation of marketing automation, lead management and data-driven marketing. Prior to founding his company in 2016, he spent 28 years in B2B marketing and sales, including the last 20 years in the IT industry at Avaya, Nortel and Juniper Networks. At Avaya, he led the EMEA channel program with 1 billion in sales volume and at Nortel, he led marketing in EMEA and APAC, among others.
Klaus is a guest lecturer at the Baden-Wuerttemberg Cooperative State University (DHBW) in Mannheim. In 2018, his book "Data-Driven Marketing und der Erfolgsfaktor Mensch" was published by Springer Gabler Verlag.
Fun Fact: Lutz is a lover of English motorcycles and a TRIUMPH rider
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Guest: Lutz Klaus
Companypage: Marketing ROI Experts
