Darren Horwitz, founder of TenTen Group, a brand implementation firm, discusses the importance of brand implementation and how it goes beyond just a logo.
He emphasizes the need to understand all the different ways a brand comes to life and the various needs of different departments within an organization.
Darren also highlights the challenges of managing expectations around cost and timing in a rebranding project. He mentions the importance of flexibility in the process and the need to validate and prioritize the different elements of a brand implementation.
Darren expresses his passion for helping organizations protect their brand investment and suggests the idea of writing a book on brand implementation.
Key Takeaways:
