On today's episode we're diving deeper into the Content Marketing Industry. Our guest holds valuable insight regarding the creation of content that drives traffic: "If you’re creating great content, eventually it will be picked up. It’s about consistency and to keep on going."
As prior Strategic Development & PR Director of the strategic marketing consultancy Copestone, Martin Cox and his team set the marketing content and creation foundation for B2B and B2C clients in sectors including engineering, industrial, energy, oil and gas, healthcare, life sciences, medical, finance, professional services, and retail.
The goal of Copestone is to provide clients with expert consultancy on how to segment and target audiences, before creating competitive marketing strategies.
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Further links:
Guest: Martin Cox
Company page of Copestone
