In this episode of This Is Your Captain Speaking, Ohad Hecht, CEO and founder of Prodport, speaks about why he thinks personalization is the name of the game when it comes to e-commerce and customer acquisition:
“We all wish we had billions to just throw at customer acquisition. But the reality is that every company has a certain amount of money to spend on acquiring customers, so you want to make sure you’re spending that money wisely. Now if you think about all touchpoints with your customers across all channels – whether it’s for acquisition or retention – it’s all about pushing them down the funnel to that one place where the magic happens: the product page.”
That is why he set out to start Prodport, a solution that helps businesses adapt product information in real time and increase conversions.
Tune in to find out more!
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Guest: Ohad Hecht
Companypage: Prodport
