In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way.
He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible to other systems. David explains that this definition was carefully crafted to exclude other systems that may appear similar but do not meet the expectations of what a CDP should do, such as segmentation, audience selection, and advanced personalization.
Tune in to learn more about CDPs and how they can benefit businesses in managing and utilizing customer data effectively.
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Guest: David Raab
Companypage: CDP Institute
