This week Aaron Evans joins Crystal and Dan on the pod,
In case you have been living under a rock, Aaron is the co-founder of Flow State And in this episode some of the topics we we cover include:
- How Sales Enablement is becoming more academic when it needs to remain customer-centric
- The importance of technology and human interactions in sales enablement
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- How Sales Enablement can drive organizational success if done properly
- Defining the purpose of enablement is crucial for measuring its value.