In this episode, Justin Janowski discusses the concept of the 'good, cheap, fast' triangle and how it applies to sales strategies for Christian coaches. He explains that in most cases, you can have two out of the three qualities: good, cheap, or fast. He provides examples of how this concept can be applied to offers and projects in a coaching business. Justin emphasizes the importance of providing high-quality offers and avoiding offers that promise fast results at a low cost. He also shares insights on building a scalable business and the trade-offs involved in pursuing different strategies.
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