Katelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy"
(00:39) How to make strangers online trust you
(05:27) Why you should never hide your flaws on the internet
(10:31) The marketers AI anxiety
(12:27) Why micro software is killing it
(17:30) Claude vs. OpenAI: who has better marketing
(22:51) The platforms Katelyn’s are bullish on
(25:23) Why “be everywhere all the time” content advice is total horseshit
(30:02) The psychology of humor and meme marketing
(32:57) Using fear, to sell but make it funny
(36:19) The secret to make people buy
(39:58) Jealousy: a powerful cheat code for marketers
Jason Levin is a viral marketer and founder of Memelord Technologies. Read Jason's weekly advice column on organic social media growth for startups.
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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.