Welcome to our podcast mini-series where we talk to business students about their summer internships in various fields. We're thrilled to have Tegan on the show, who completed her summer internship in marketing focusing on CRM for a company called Viva Tech in Paris.
Customer Relationship Management (CRM) is a critical aspect of any business, and it plays a vital role in customer retention and acquisition. In this episode, we'll hear from Tegan about her experience of working with Viva Tech's marketing team to develop and implement CRM strategies. She'll also discuss the challenges she faced and the skills she gained during her internship.
If you're interested in pursuing a career in marketing or curious about what it's like to work on a CRM project, this episode is for you. Tegan's experience at Viva Tech provides valuable insights into the world of marketing and the importance of developing and executing successful CRM strategies. So, join us as we learn from Tegan's internship journey and discover the exciting world of marketing and CRM.
