Following a massively successful run as a real estate agent/broker, Wally Bressler started coaching and training agents and teams and worked with them to grow their coaching organization to generate more than $5 million in annual recurring revenue. Since then, Wally has worked with top agents across the United States and Canada to help improve their conversion skills and bring in more profits. Wally now runs The Trigger Sales System, helping entrepreneurs and sales professionals at all levels overcome their sales call reluctance in order to be more effective in building their business and recruiting to build greater revenue than ever before. In this episode, Jeff and Wally talk resolving conflict, establishing trust with customers, and identifying the source of your problems.