Why did the Buffalo Bills of the 1990s go to four Super Bowls, and had never tasted at least one championship victory? A team led by head coach Marv Levy, and quarterback Jim Kelly, and talented cast of offensive and defensive players, a team that had the best regular season records, never could beat the opposition of the NFC. The Buffalo Bills in the eyes of football fans were the winning losers, was this a good or bad moniker? How would you feel being the butt end of jokes amongst peers, in the media, on talk shows. The Bills were a great team that just could not put a W in their games called the Super Bowl.