In this episode, Norman sits down with Nichelle Laus—former police officer, fitness competitor, and co-owner of 416 Tactical—to unpack practical personal-safety tactics, mindset shifts from the ring to the stage, and the leap into entrepreneurship.
You’ll discover:
• How discipline from law enforcement and fitness shaped Nichelle’s coaching and business journey
• The story of her first transformational client that sparked a thriving coaching career
• Lessons from running a gym and leading a team of trainers
• Smart, everyday home-safety strategies anyone can apply right now
• Insights from her new book, The Safety Blueprint
This conversation is packed with lessons on resilience, safety, and the courage to pursue new paths.
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👤 Guest
Nichelle Laus
• Instagram: @nichellelaus
• Website: nichellelaus.com
• 416 Tactical Supply: 416tactical.com
• Book: The Safety Blueprint — available on Amazon & Barnes & Noble
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🎙️ Host
Host – Norman Burgos
▶️ @normanburgos_official
▶️ https://www.getalphafit.ca
▶️ @getalpha_athletics
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💸 Discounts & Partners
Northern hydration is 10% off ! GETALPHA10
Northern Hydration ➡️ https://drinknorthern.com
Get 15% off Methylene blue
➡️ https://www.thenutritionalparadigm.com — Use code getalpha15
Other Partners:
➡️ https://www.neurodose.ca/ — Use Code “Getalpha25” for 25% OFF
➡️ https://www.floatvalley.com
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🎬 Credits
🎬 Filmed by: Burkstreet Media www.burkstreet.com
🎼 Intro Song: There Must Be Discipline by Akira The Don x Jocko Willink
