Toronto’s fitness scene is packed with trainers — but few earn the title Transformation Coach. In this episode, Norman sits down with Coach Jay, a data-driven body composition and longevity coach who’s spent over a decade changing lives through sustainable results, not quick fixes.
Coach Jay shares his journey from aspiring chiropractor to gym manager to founder of Arzadon Fitness, revealing how he built a results-based model where trainers get paid on outcomes, not hours. They discuss the evolution of Toronto’s fitness industry, why true transformation starts with clarity and accountability, and the power of tracking over 40 data points — from VO₂ max to shoulder-to-waist ratio — to help clients live longer and perform better.
You’ll hear insight on:
✅ Building a career on results, not renewals
✅ The truth about social-media “trainers”
✅ How fitness tech and AI are shaping the next decade
✅ Why empathy and tough love create lasting change
✅ The underrated metrics that predict longevity
This episode is a must-listen for anyone serious about fitness, coaching, or building a purpose-driven business rooted in integrity and results.
Coach Jay (Arzadon Fitness)
Instagram: @arzadon_fitness
Website: www.arzadonfitness.com
Norman Burgos
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🎥 Filmed by Burkstreet Media www.burkstreet.com
🎵 Intro Song: There Must Be Discipline by Akira The Don × Jocko Willink
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