In this episode, I’m joined by Helen Neal, a specialist in sustainability communications, to explore how organizations can build trust through honest, clear, and confident communication.
We discuss:
- Why sustainability must be integrated into business strategy
- How to avoid the trap of only sharing ‘good news’
- The power of transparency and progress over perfection
- Why internal alignment is essential before external messaging
- How even small businesses can get started, no matter their resources
Helen shares valuable insights into why humility and honesty are key to credibility and how organisations can move beyond greenwashing to create real impact.
Whether you're just starting your sustainability journey or refining your communication strategy, this episode is packed with practical advice, examples with a realistic outlook.
