In Episode 3, we discuss, value and pricing from a different perspective, by allowing value and pricing to be determined by perception and communication. We share with you all how value is expressed and how pricing reflects. A brand cannot determine it's luxury status because there pricing, but value is a connection that is communicated, felt, and heard.
Value: relative worth, utility, or importance- Merriam Webster (MW)
Worth: the value of something measured by its qualities or by the esteem in which it is held -MW
Values, morals, worth, faith, are all evidences of things that cannot be seen but felt or experienced. When one is asked what are their values, there's normally a list that can be in bullets or summarized in a few words. When it comes to an actual value, these are the things that are not on paper but expressed through energy like emotions and esteem. Our values at Tag It Brand It, may be different than the next creative agency, but that's what makes us unique.
What makes your company or brand unique are in the things that cannot be told but what is felt. Words can say one things, prices can say another, but perception is what makes the difference.
Learn more about how we can help you communicate your brand values by visiting our website.
