Loyalty is the understanding your value and the audience who will appreciate the communication of your product, service and belief. Before you can make your way down the marketing funnel, you must first have to believe in your value, your story, your message and your solution that you are providing to the earth.
Next, you must connect with the emotional intelligence of your audience by communicating that passion with authority and confidence. In the text book, "Art of the Start 2.0," the author mentioned that people want to have faith in your product and encouraged readers to perfect the product and make it good enough. That way you won't have to worry about a marketing strategy, you've invested in something that is good and good for the people. Your job is to get the people who are with you to believe in the movement that you have created, or that you are creating, whether it's the movement of a product, or service, or whatever it is that you're presenting, people will become loyal to it.
So, we want to discuss loyalty in episode four, because we think this is something that we need to understand as business owners, entrepreneurs, or people in general who is promoting or who are promoting something in the earth.
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