On this episode of the Tech Your Business podcast, host Peter Banigo interviews digital marketing expert Seb Brantigan.
As the founder of a full-service digital agency, Seb has over a decade of combined experience specifically leveraging platforms like Facebook Ads.
He reveals his step-by-step blueprint for consistently generating targeted leads through Facebook at costs as low as $5 per conversion.
Seb then explores setting up automated email sequences to nurture cold prospects into warm leads ready to buy.
He shares how implementing a simple scheduling calendar tool like Calendly following Facebook efforts can eliminate frustrating back-and-forth while allowing potential customers self-service booking.
They discuss the rise of AI in crafting high-converting marketing messages as Seb stresses it should complement, not completely replace, human interaction for sales closure.
He outlines additional automation features like customer invoices and product fulfillment workflows that encourage hands-free revenue growth.
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