On this episode of the Tech Your Business podcast, host Peter Banigo interviews Ebony Vaz, founder and CEO of Above Promotions.
As a marketing technology and PR expert, Ebony emphasizes the importance of truly knowing your target audience down to details like age, family life, and passions, so brands can craft stories that fully resonate.
She explains crucial elements that build trust like having professional contact information listed.
Ebony then explores leveraging meta’s free analytic tools to generate social media content ideas tailored for your niche.
She advises starting small by picking just 1-2 affordable automation tools that streamline sales or email sequences. Ebony reveals why a CRM should be central when selecting martech to transform scattered data into actionable insights.
They discuss the rise of AI and chatbots for 24/7 customer service at a fraction of the cost.
Ebony stresses continuously evaluating marketing tools as privacy laws and audiences evolve rather than a stagnant set-it-and-forget-it approach.
Join our Facebook group to share and get solutions to the biggest Tech Challenges in your business! https://web.facebook.com/groups/360336207849530
Every week, your host, Peter Banigo, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age.
Tech your Business is brought to you by Target ICT Ltd, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights.
The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age.
But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand.
With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth.
Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest.
Just sign up to our waitlist at techyourbusinesspodcast.com/waitlist Let's explore the power of technology together.
