On this episode we hear from Cheila. My second back-to-back podcast episode with a Portuguese. Before she found herself in hospitality, she wanted to be a judge After completing her education in Switzerland and Austria, she moved to London and started her hospitality career with Firmdale Hotels and many others after. She talks about her mistakes as lessons learnt. She talks about the differences of opening a business vs running it. Opening a business is all about the drama and running a business is about numbers and working with your team to get the best out of them. She also talks about how to make your customer your best asset in your marketing strategy. Plus, how to make sure that any space you design is female friendly, from heels getting stuck in the floorboards to where to put your handbag. She talks about how she likes to hire mothers because they are great at task management. We also spent some time talking about menopause and perimenopause, something that does not get talked about enough yet and she does not want anyone to have to struggle in silence.