On this episode we hear from Catherine. She started her career as a business journalist, and she was drawn towards travel and hospitality after she moved in Thailand and immersing herself in each destination. She then joined Quo, a creative branding agency and her career just grew organically from content to now Chief Branding Officer. She shares with us her journey, which grew alongside the company's growth. We spent some time talking about branding and what it means, and how its plays a role in so many areas. Not only the external branding for clients, but internal to attract top talent and your own personal brand that will assist you with your career progression. One of the hurdles that Catherine had to overcome was public speaking. As her role grew she was asked to present to clients and she had to build her courage and confidence to do so. What she found was once she did it, the clients were response and she was not so bad afterall. With the support and push from her mentor and CEO of Quo, she has now been presenting on larger stages in conferences and in doing increasing female representation at these events, which while improving is still male dominated. We ended the conversation with admiration for her team, her leadership style and pride in the development of team members ability to shine.
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