The ""Why"" Golden Circle is a concept for identifying your purpose for what you want to do in business, and in life. This innovative concept was developed by Simon Sinek and he is also the author of a widely successful book called ""Start with Why"". The ""Why"" Golden Circle is formed from 3 circles one around another and each circle represents a different question. On the outside of the Golden Circle there is - WHAT? These are things that you want to achieve like get in shape or save some money. The next level of the Golden Circle there is - HOW? These are strategies that you are going to use in order to achieve things that you want. And finally in the center of the Golden Circle there is WHY? This is the reason why you want to achieve the things that you want. Most of the people and organizations decide what they will do. Then they figure out how to do it and in the end they think about why they do it. A better approach is to start with “Why”. Decide why you want to do something and then you can figure out the rest. This is one of the reasons why so many people give up on their goals. They want to achieve certain things, but they don’t know why they want to do it. So you have to look at things that you are currently working towards and ask yourself why you do it? And if you can’t answer this question then you have to make some changes.
